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 Overview
Marketing is a fast-paced creative profession
that encompasses sales, advertising, sales
promotion, customer service and more. In
this exciting course you’ll gain a
theoretical foundation and learn the procedures
for building a brand, applying consumer
buying behavior to promotional campaigns,
analyzing population segments, developing
effective ad campaigns, selecting appropriate
media, managing customer relationships,
organizing public relations and more.
All textbooks and study materials are included
with your tuition. |
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| Career
Profile |
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Marketing communications specialists
enjoy variety and excitement, making strategic
decisions that involve creative thinking.
They interact with others and often work
in teams. Travel, extended hours and tight
deadlines are common, but competitive
earnings and job satisfaction make it
worthwhile. Responsibilities may cover
a broad range of activities, including
research, public relations, sales, product
development, advertising and interactive
marketing.
Intense domestic and global competition
is expected to spur faster than average
growth in the employment of advertising,
marketing, promotions, public relations
and sales managers through 2014. Possible
career tracks include:
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Advertising account executive |
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Creative director |
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Marketing manager |
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Event/trade show coordinator |
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Brand/product manager |
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Media buyer/planner |
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Marketing communications manager |
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Public relations director |
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For
complete details, order your FREE literature
today! |
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